There are as many companies on the market saying ‘we’re the best SEO agency in the world’ as you can find SEO agencies in the world! How will you know which one is truly the best qualified and suitable for your needs with all of these claims out on the internet?
As with all things in the business world, what your organization needs will likely be different from what another one will need. It can even vary between competitors in exactly the same industry. Your first task for choosing the great SEO agency would be to look at yourself.
Looking at your company to find out your SEO needs
Your first task would be to think about what it is you want to accomplish with your SEO campaign. Unless you have a clear goal, with measurable successes, your campaign is more prone to fail. This responsibility is you, not who you hire, so be sure that you are ready to hire on an SEO company before you do so.
Your next task is to think beyond just those three words – seo. Yes, you wish to bring more visitors to your website by getting a higher search rank, but how will this happen? Does the business you are looking at offer other services such as social media consultation, link building, design and copywriting? Having a company on hand that may handle all of this eases your needs to have to shop around for web related companies again and again.
Talk to your business associates
OK, you know what you should do with your website and you know what services you want to have provided to you. Now you should strat to get real data and information from individuals who really matter: your organization contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you should talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.
Get examples of past success
Once you have found an excellent SEO agency you should get yourself a quote from them and see what they will have actually accomplished. A portfolio of past clients, who it is possible to contact if you wish, is the most valuable thing that any reputable SEO firm will need to offer you.
agencias seo want to bring up is to be wary of outrageous claims made at any stage of the process such as:
“We guarantee a number one ranking” – that is impossible to guarantee, regardless of how good an SEO agency it really is.
“We won’t alter your website” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your site to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being placed on a few core directories is important, but hundreds? You’re just creating spam.
