How Social Media Marketing Can Help Your Business Thrive

The traditional marketing model was to obtain as many eyeballs on your product or service’s message as possible and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. Personal Development of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.

Marketing on the Internet was originally made popular through the use of Websites and optimizing those sites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The benefit of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.

The days of broadcasting your product or services message out to the masses and longing for a response are gone. People don’t want to purchase from nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, however they also need to know what others are saying about your service or product. A recent study figured 80% folks Internet using moms were influenced by word-of-mouth from family and friends when coming up with a purchase decision. No other media platform permits small businesses to benefit from consumer person to person advertising like social media marketing.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity to connect with networks of potential prospects that you would otherwise struggle to come across utilizing other traditional marketing techniques and also SEO.

Word of Mouth Marketing- Referral marketing has always been the most influential solution to generate sales. With social media marketing, it is possible to create raving fans who’ll voluntarily promote your product and services to their networks of friends. Needless to say, if your product or service is poor, you might suffer the reverse benefits of this.

Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less expensive to achieve compared to the traditional advertising medium as well as website marketing.

Customer Retention – Blogging platforms 2.0 platforms will be the perfect places to talk to your customers about new products, special promotions, or just to educate them on your business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs that may in turn lead to repeat business and referrals. Remember, the main element to this type of communication is usually to be content rich; don’t use these avenues to pitch your product or service.

Rapid Results – The effective and successful implementation of a social media plan will create almost instant results for your business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your visitors disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term provided that the communication and updating of your social media presence is maintained.

Leave a Reply

Your email address will not be published. Required fields are marked *